FundScrip announces La Vie en Rose as new participating retailer
Montreal, QC, January 20, 2012 – FundScrip (powered by Fundstream Inc.) has announced today that retailers of La Vie en Rose have joined the FundScrip catalogue of participating gift card retailers. FundScrip groups can look forward to introductory earnings of 6% from La Vie en Rose gift cards.
Peter Gaty, director responsible for content partnerships at Fundstream said: “We’re very pleased to welcome this new participating retailer. For well over 10 years now, La Vie en Rose has been committed to supporting breast cancer research and to helping to find a cure. Through its various efforts via their Roses of Hope Foundation (www.rosesofhope.ca), La Vie en Rose has donated $800,000 to the Canadian Breast Cancer Foundation. We are pleased to extend La Vie en Rose’s charitable stream through our gift card fundraising program.”
The FundScrip program allows not-for-profit organizations, cultural groups, schools and sports teams the opportunity to raise money by purchasing gift cards at face value from leading retailers and FundScrip will donate a percentage back to the group.
About FundScrip
FundScrip is a Canadian fundraising program operated by Fundstream Inc. that asks supporters of your group to pay for their everyday purchases (i.e., groceries, gas, gifts and household items) and gifts with gift cards bought through the FundScrip program. Supporters can choose gift cards from over 150 retailers across Canada. Typically a group of 50 supporters can raise $18,000 per year. Visit www.fundscrip.com for more information.
About La Vie en Rose
La Vie en Rose is headquartered in Montreal and is one of the most important lingerie retailers in Canada, with more than 1700 employees across the country. Its vision is to bring La Vie en Rose to the forefront of lingerie and swimwear across Canada and around the world. For more information, visit: www.lavieenrose.com.
Media Contact:
David Nixon - Director of Product & Marketing
514-861-1234 ext. 116
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