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4 Ways to Keep Your Fundraising Campaign on Track in the New Year

New Year, Same Success – that’s the goal. You and your group put in a strong effort during the holidays, but now’s the time to keep at it so you can reach your fundraising goal. Here’s how you can keep the ball rolling for 2018.

Momentum

We’re proud of all our groups who have done so well during the holidays. A lot has been raised already, but now we want to maintain the momentum. To do that, you need to communicate with your group sooner than later to remind them about the importance of their FundScrip fundraising campaign. If you let too much time elapse after the holidays before cracking the whip, people will lose interest.

Meet in Person

It’s easy to ignore an email or paper notice, but when you meet people in person, not only is it a fun form of bonding, it also motivates people and puts the spotlight back on the fundraising campaign. Review your progress in 2017, while giving an update on the direction of the fundraising campaign. Create and share your plan and goals for 2018 to get people excited about participating.

Consistency

Although FundScrip works best during the holidays, consistency is the key for long-term gift card fundraising – that means using it all year round. Prepare yourself for the upcoming occasions like Valentine’s Day and find every occasion to ask people to help support your group.

Recruitment

There’s no such thing as having too many supporters, so you may as well find as many people as possible to help raise money for your cause. Everyone shops, which means anyone can be a supporter, so don’t stop looking for new ones!

Tip: Reach out on social media. It’s the perfect platform to find people!