It's amazing how you can reach a wide audience using social media. According to Sherpa Marketing, approximately 22.7 million Canadians had a social media account by the end of 2017. Considering that, using social media for your fundraising campaign is the perfect way to find new supporters and to stay engaged with existing ones. Here are a few tips on how to use social media for your fundraising campaign:
Make a Plan for Your Fundraising Campaign
First, make a plan to have a better understanding of your fundraising campaign. A better understanding of the fundamental elements of your fundraising campaign will allow you to reach your members more efficiently. Determine your fundraising goals - How much donations do you need to raise? What do you need the donations for? Does your fundraising campaign have an end date? Answering those questions will make it easier for you to communicate and to convince members to support your cause. Identify who will be your supporters - Will you be promoting your cause to students' parents? Church members? Knowing who will be your audience will help you choose the right social media platform to reach them.
Choose the Right Social Media Platform
There are so many social media platforms to choose from, but how to pick the right one to use? This is the reason why you need to know who your audience is. When it comes to FundScrip members in general, 47% of them use Facebook, 16% use Pinterest, 15% use Instagram, and 10% use Twitter. It's better to go where your supporters and potential supporters are, so do the best you can to get this information. You can, for example, make a survey and ask around or do some research for your province or city.
Engage with Your Fundraising Campaign Members
Communicate regularly with your supporters, engage with them, so they'll know you're reliable and they can count on you to answer any of their questions. Encourage them to give feedback or comments. This way, interaction goes both ways and it's ideal to build a strong community around your cause. Be involved and involve them. Make them feel like they're part of the fundraising campaign.
Create content to keep your members interested in the page. Regularly deliver fundraising campaign updates, your members will be more motivated knowing that their fundraising efforts are useful. If you're unsure about the type of content to share, experiment with different types. See what works better, what interests the most your members.
Don’t Forget to Say Thanks!
Take advantage of how social media can be easily used and thank your supporters. It's standard practice in fundraising for a good reason, because people respond well to it. Your supporters don't want to feel like they're taken for granted and want to feel like their contribution is appreciated.