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Fundraising raffles are a simple and exciting way to boost participation while giving supporters an extra incentive to get involved. Whether the goal is raising money for a school, sports team, charity, or community group, a well-organized raffle can help maintain enthusiasm throughout a fundraising campaign. Here are 5 tips for a successful fundraiser:

1. Establish Clear Guidelines

Before launching a raffle, establish clear rules and communicate them to all participants. Explain who is eligible to enter, how entries are earned, when the raffle will take place, and what prizes are available. Keeping the process straightforward makes it easier for supporters to participate and builds confidence in the fundraiser. Before organizing any raffle, be sure to review the raffle and lottery regulations that apply in the province or territory where the fundraiser is taking place, as licensing requirements and rules may vary.

2. Choose Prizes That Inspire Participation

Choosing appealing prizes is another important factor. While expensive prizes are not always necessary, selecting rewards that appeal to a broad audience can encourage greater participation. Gift cards make ideal raffle prizes. They’re easy to purchase, simple to distribute, and offer winners the flexibility to choose something they truly want or need. Selecting gift cards from popular grocery stores, restaurants, gas stations, home improvement retailers, or general merchandise stores appeals to a wide range of participants.

3. Increase Participation Through Promotion

Promoting the raffle regularly through emails, newsletters, and social media also helps keep the fundraiser top of mind and reminds supporters that they still have time to enter.

4. Make Every Gift Card Purchase a Chance to Win

Within a FundScrip fundraiser, raffles can become a fun way to encourage gift card purchases throughout a campaign. Rather than simply asking supporters to buy gift cards, groups can reward participation by offering raffle entries based on supporter orders. For example, each gift card order over a certain amount could earn one raffle entry, or larger purchases could receive additional entries. This creates extra excitement while still encouraging supporters to purchase gift cards they would likely use for everyday shopping anyway.

5. Keep Momentum With Multiple Prize Draws

Groups may also choose to hold multiple prize draws during a campaign instead of just one grand prize at the end. Weekly, monthly or milestone-based draws can keep momentum going and give supporters additional opportunities to win.

With thoughtful planning and a creative incentive like a raffle, a FundScrip campaign can generate even more excitement while encouraging supporters to continue purchasing gift cards that help raise funds for the cause.