News

Wondering how to raise funds for a group? The answer is simple: gift card fundraising! Regardless of your organization’s nature, it’s crucial to seize the opportunity this bustling season offers. Over the coming weeks, you can accumulate significant funds as shoppers go wild for Black Friday, Cyber Monday, and the holidays. Gift cards are universally adored and utilized, making gift card fundraising a secure choice. Moreover, if you’re part of a FundScrip group, you gain access to numerous retailer promotions, increasing the dollars raised with each gift card sale. Encourage supporters to purchase gift cards through you for their everyday needs and holiday shopping, generating donations at no extra cost to them. Here are tips to boost your fundraising campaign in the weeks ahead!

Harness Black Friday, Cyber Monday and the Holiday Rush

Gift card fundraising is effective year-round, covering essentials like groceries, gas and apparel. If you’re part of a FundScrip group, you likely encourage gift card purchases throughout the year to instill habits among your members. However, this season is prime time. The next 6 to 8 weeks witness the highest retail spending, with Black Friday, Cyber Monday, Christmas and Boxing Day driving the year’s most significant shopping events. Leverage these occasions to promote your fundraiser and encourage supporters to stock up on gift cards.

Coordinate a Group Order

Boost sales by organizing a group-wide order. We suggest a 4-week timeline, and November is the ideal period to kick off this initiative. Start by announcing your campaign in the first week and distribute order forms either in person or electronically. Allow your supporters two weeks to select their gift cards and place their orders. Maximize your campaign’s visibility through social media, email, newsletters, posters, phone calls and texts. Wider outreach enhances your success. In the fourth week, tally the totals, forward your order to FundScrip and distribute the gift cards. Our efficient fulfillment and shipping services make the process hassle-free. We even provide neat, personalized bundles for easy distribution.

Highlight FundScrip Retailer Promotions

Tie it all together by emphasizing FundScrip's holiday promotions offered by participating retailers this season. Your supporters will be delighted to know that each gift card purchase bolsters your cause further. Educate your members effectively to keep these retailers top-of-mind, increasing the likelihood of purchasing high-yield gift cards for your fundraiser. Share these promotions frequently using your chosen communication channels over the next few weeks.

Don’t have a FundScrip group yet? Signing up is a breeze! Reach out to our expert team, and we’ll swiftly get you started. Don’t miss this optimal time of the year for outstanding results; get in touch today!