How to Quickly Pitch Your FundScrip Campaign to a Potential Supporter
When running a fundraising campaign, every introduction counts. Whether you’re speaking to a parent, a fellow club member, or a neighbour, being able to clearly explain your campaign can mean the difference between gaining a new supporter and missing an opportunity.
Why a Strong Pitch Matters
An elevator pitch is a short, polished explanation of your campaign that can be delivered in about 20 to 30 seconds, the time it might take to ride an elevator. For FundScrip campaigns, it’s one of the most effective tools you can prepare. Here’s why a strong pitch is so important:
- People are busy: A concise explanation helps them understand what you’re doing without overwhelming them.
- A clear pitch removes confusion: It shows how simple it is to contribute.
Key Elements of a Strong Pitch
To create an effective elevator pitch for your FundScrip campaign, focus on these essential parts:
- Who you are: Introduce your group or organization right away. Whether it’s a sports team, school, or charitable initiative, let people know who you represent.
- What you’re raising funds for: Be specific about the project or goal you're working on. People are more likely to support something tangible, like new uniforms, updated classroom equipment, or a community program.
- How FundScrip works: Explain that supporters purchase gift cards for everyday shopping, and a percentage goes directly to the cause. It’s an easy way for them to contribute without spending extra money.
- Why it matters: Express the importance of the cause and the positive impact that participation will create.
Tips for Crafting Your Pitch
Once you know what to include, it’s about how you deliver it. Here are a few strategies:
- Keep it short and conversational: Avoid lengthy explanations. A brief, friendly pitch is easier for supporters to remember.
- Use clear, simple language that anyone can understand: Skip the fundraising jargon and keep the message straightforward.
- Focus on the benefit to the cause, not just the mechanics: People want to know how their involvement makes a difference. Highlight outcomes rather than just the process.
- Practice so it feels natural: Rehearse until you’re comfortable. Practicing your pitch makes it easier to talk about your campaign naturally in any setting.
Sample Pitches You Can Use Today
Here are three quick examples you can adapt to your campaign:
Sports Team
"Hi, I'm part of the Lakeside Soccer Club. We're raising money for new team uniforms this season. With FundScrip, you can support us just by buying gift cards for your everyday purchases, like groceries, gas, and dining. Each purchase earns a percentage for our team, and it doesn’t cost you anything extra. It’s an easy way to help us reach our goal.”
School Program
"I'm helping with the Brookfield Elementary music program. We're fundraising to buy new instruments for the students. Through FundScrip, you can buy everyday gift cards for places like supermarkets or coffee shops, and a portion automatically goes toward our program. It's a simple way to support the children while doing your regular shopping."
Charitable Cause
"Our community food bank is raising money to feed more local families. With FundScrip, you can help just by purchasing gift cards for your usual shopping. Each card gives back a percentage to the food bank, helping us provide more meals where they’re needed most. It’s an easy way to make a big difference.”
Final Takeaway
A well-prepared elevator pitch makes it much easier to share your FundScrip campaign confidently. By keeping your message clear, short, and focused on the benefits, you’ll be ready to introduce your campaign whenever an opportunity arises. With practice, you’ll find that a quick conversation can spark lasting support for your cause.