Many fundraisers are event-based – in other words, they occur in one place at one time. However, other types of fundraising can be done over longer periods of time, in an ongoing manner. The FundScrip fundraising program uses both types to raise funds. During the holidays it is great to get everyone to purchase all the gift cards they need together in a few large orders, but once the holidays are over, FundScrip also works great as an ongoing fundraising program that accumulates funds over time.
Now that the holiday season is over, here are some tips on how to get the most out of FundScrip as an ongoing fundraiser:
Show the Potential of Gift Cards
Explain to your supporters all the hidden potential that can be unlocked simply by purchasing FundScrip gift cards. One of the best ways to illustrate this potential, is to show them how much they can raise in funds if they order gift cards regularly, with our donations calculator.
Follow Up With Your Supporters
This is very important. Make sure that every supporter is at least buying gift cards for their day to day needs, like groceries, gas, and their morning coffee, by regularly following up with them.
Communicate With Your Group Regularly
Always keep your supporters updated about your activities during your fundraising campaigns, by showing them the progress that you are making together. That will encourage them to continue buying gift cards if they see that the campaign is progressing well and that you’re getting closer to your goals!
Foster a Competitive Spirit in Your Group
Make it a competition – for example, you can offer prizes to the supporters who order the most gift cards. Or you can simply follow up with the best performing supporters, share their success with the rest of the group, and thank them at the same time for their sustained efforts.
Combine With Other Types of Event-Based Fundraising
In addition to FundScrip fundraising campaigns, you can vary the ways how you raise the funds, by organizing other types of events. You could, for example, run a spaghetti dinner event or a dance party, and then during the event you can take advantage of the moment by collecting gift card orders from participants at the same time.
There are many ways to be successful in your ongoing fundraising campaigns, you simply have to be creative and most of all, have the best communication possible with your supporters. Happy fundraising!