Gaining new supporters can sometimes feel tricky, but it doesn’t have to be. Groups can expand their network by adopting a few simple practices. Here are a few to take the guesswork out of it!
Ask for People’s Time First
Let’s face it—most people are constantly bombarded with large amounts of information. In the era of social media and digitization, SO MUCH goes around. As a fun fact, experts predict that Google searches will total about 2 trillion by the end of 2021. That equates to 6 billion a day. If you’re looking to gain new supporters, relying exclusively on Facebook posts and email campaigns to solicit funds may not be enough. In addition to those tactics, consider a more human approach. Chat with people in your surroundings, ask them to volunteer among your group, and form bonds. Once they see the ins and outs of your operations, they’re likely to contribute financially as well.
Focus on Individuals
When marketing your fundraiser, cast the spotlight on those it helps. Concretely and specifically. Show the faces of those who will profit from the funds—not as a group, but as individuals. According to the principles of fundraising psychology, people prefer to encourage identifiable subjects vs. large groups/statistics. You could share pictures and videos of select members recounting testimonials of why your campaign is beneficial.
Publicize Your Campaign Consistently
Of course, use the power of online tools, word-of mouth, and more traditional forms of communications. If your group meets in a physical location, posters and flyers could be helpful. Chatting with people directly or calling them can go a long way. Using a Facebook page and email is also worthwhile to reach members and supporters. To streamline the process, you can utilize FundScrip’s Campaign Page function, allowing others to order gift cards by themselves thanks to a convenient link. No matter the methods you choose, be consistent! You’ll yield the best outcomes.
Try these tips as you fundraise, and you should see concrete results. If you have any questions or are new to FundScrip, don’t hesitate to touch base. Our representatives will happily guide you!