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As an administrator you’ve made your mark. You've collaborated in raising a much-needed sum of money. It is because of your outstanding initiative that you will be remembered for what you did for your cause, your donors, and all the people you personally touched. You and your group have shown your pride and belonging. Now is the time to continue the path you've paved.

Build a Long-Term Relationship by Thanking Them

In terms of effort, the donors you are going to win back will cost you less than if you were to invite new supporters to join your campaign. By reconnecting with those you already know, you remind them of the goals they have achieved and their involvement in your common cause. Thank them.

Make a Sincere Commitment

When reconnecting with past donors, it is important to highlight their impact in your communications. By carefully choosing words that remind them of what brought them to your group in the first place, you personalize your special relationship. By highlighting their hard work, presence and resilience, they will know that they have made a real difference. You create communications of collaboration, innovation and intimacy. You allow for inspiration to get involved again by demonstrating deep commitment!

Ask Them What They Enjoyed Most

Every donor is unique and has come to your cause for a specific reason. A simple way to bring them back to you and your group is to find out what they liked about their original involvement. This brings back memories and emotions.

Show Them How to Get Involved Again

Our modern lifestyles mean that we don't always have time to do what we want to do. To encourage your former donors to contribute once again, offer them some alternatives. By giving them a choice, they become more involved in your organization's goals. An attractive way to do this is to offer them opportunities to take part in social events, for example. This token of interest will be followed by donations.

Use the Past to Catapult the Future

Our modern lifestyles mean that we don't always have time to do what we want to do. To encourage your former donors to contribute once again, offer them some alternatives. By giving them a choice, they become more involved in your organization's goals. An attractive way to do this is to offer them opportunities to take part in social events, for example. This token of interest will be followed by donations.

By nurturing your relationships on an ongoing basis, you are sure to see renewed involvement, and donations!