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FundScrip is a gift card fundraising program that turns everyday purchases into meaningful contributions. Supporters buy gift cards for the retailers they already shop with, and a percentage of every purchase goes directly toward the fundraising initiative. One of the most valuable aspects of the FundScrip model is that campaigns can run indefinitely; there’s no requirement to set a start or end date. This flexibility makes FundScrip particularly effective for funding large-scale projects or providing steady support for ongoing programs that need a consistent source of funding.

Everyday Spending = Ongoing Fundraising

Because FundScrip offers gift cards for groceries, gas, dining, household items, and other necessities, supporters don’t need to change their shopping habits; they simply change how they pay. By developing the habit of purchasing and using gift cards for everyday essentials, the fundraising campaign benefits on a regular basis without additional cost to supporters.

One of the most effective ways to encourage consistent use is by positioning gift cards as a budgeting tool. Supporters can allocate a specific amount each month for groceries, fuel, or other categories, purchase gift cards in those amounts, and stick to their plan. This creates a natural rhythm of continuous ordering, which in turn ensures a steady flow of contributions.

The FundScrip Wallet makes this even easier. Supporters can store purchased cards in their FundScrip Wallet for quick access, making repeat orders simple and time-saving. With just a few clicks, they can replenish their supply and keep the fundraising momentum going without interruption.

Encouraging Long-Term Participation

To keep contributions flowing month after month, building lasting relationships with supporters is essential. People are more likely to participate regularly when they feel connected to the cause and see the value of their ongoing involvement. Personalized thank-you messages, updates on how the funds are being allocated, and opportunities for supporters to provide input can all strengthen this connection.

A sense of community can also encourage repeat participation. Whether it’s through a social media group, periodic meet-ups, or campaign-specific events, bringing supporters together reinforces their role in the success of the fundraising effort.

Promoting With Purpose

Sustaining long-term engagement requires consistent communication. Sharing updates about how continuous contributions are making an impact can keep supporters motivated and invested. For example, if funds are going toward a playground renovation, regular progress photos and status updates can show how each gift card purchase brings the project closer to completion.

Newsletters and social media are powerful tools for maintaining visibility. By scheduling posts and email updates at regular intervals, campaign organizers can keep FundScrip top-of-mind without overwhelming their audience. The key is to share meaningful, specific stories that remind supporters that their everyday shopping is directly fueling positive change.

Tracking Progress Over Time

The FundScrip platform includes analytics that allow organizers to track the campaign’s performance. Reviewing these reports makes it easy to assess supporter engagement, measure the growth of recurring orders and other key fundraising campaign metrics.

Publicly celebrating milestones, whether it’s reaching a given number of supporters, hitting a monthly fundraising target, or surpassing a long-term goal, can inspire continued participation. Recognizing the role of supporters in these achievements helps maintain enthusiasm and encourages others to get involved.

Continuous contributions don’t happen by chance; they result from small, consistent actions taken over time. FundScrip’s flexible campaign model allows organizations to harness everyday spending and turn it into a reliable source of funding for projects of any size or duration. By encouraging regular participation, communicating the impact, and celebrating progress, campaigns can build the kind of steady support that sustains long-term success.

With FundScrip, fundraising is simple, sustainable, and woven seamlessly into daily life, ensuring that each purchase moves the cause forward, month after month, year after year.