How to Use Supporter Feedback to Improve Future Fundraising Campaigns
Engaging supporters effectively is key to a successful fundraising campaign. By understanding their preferences and experiences, you can refine your approach to boost participation and maximize fundraising results. Here’s how to gather valuable feedback and use it to improve future campaigns:
Ways to Gather Feedback
Surveys & Polls: Online surveys are a simple and effective way to collect supporters' opinions. Platforms like SurveyMonkey and Google Forms allow you to ask direct questions about their experiences, what worked well, and what could be improved.
Direct Conversations: Engaging with supporters in person at meetings or events provides an opportunity for candid discussions. A simple conversation can yield insightful feedback that surveys might not capture.
Social Media & Emails: Monitoring comments, messages, and replies on social media and email correspondence can reveal trends in supporter sentiment. Encouraging open-ended feedback in these channels can provide useful insights into their experiences.
Analyzing Engagement or Contribution Data: Reviewing fundraising data is a great way to determine which initiatives resonate with supporters. The FundScrip gift card fundraising platform provides useful features like donation tracking, helping you assess which efforts were most successful and where there’s room for improvement.
Key Insights to Look For
Ease of Participation: Supporters should find it easy to participate in your campaign. If feedback indicates confusion or hesitation, consider clarifying instructions or offering additional guidance to ensure they understand the process.
Fundraising Motivation: Understanding what drives participation can help refine your messaging. Aligning your communications with supporter motivations can improve engagement.
Barriers to Participation: Identify challenges preventing some supporters from contributing. Addressing barriers like time constraints or unclear processes can improve campaign success.
How to Use Feedback to Improve Future Campaigns
Simplify or Modify the Contribution Process: Make it as easy as possible for supporters to contribute. A FundScrip consultant will be available to configure the right program for your group. Additionally, groups offering supporter ordering can remind supporters about helpful features like the FundScrip Wallet for quick purchases of eGift cards or replenishing reloadable gift cards.
Set Realistic & Motivating Goals: Ensure fundraising targets are both attainable and inspiring. Setting a clear, realistic goal can boost participation and give supporters a tangible milestone to work toward. Your fundraiser's progress can easily be displayed on your FundScrip group campaign page.
Enhance Communication & Reminders: Regular updates keep supporters engaged. Use FundScrip’s email newsletter best practices and templates to craft compelling messages that encourage participation and keep fundraising momentum strong.
Encouraging Ongoing Feedback for Continuous Improvement
- Regularly check in with supporters to assess satisfaction and gather insights.
- Make small adjustments throughout the year to maximize participation.
- Show appreciation for feedback and communicate changes made from supporter suggestions.
Perfecting your fundraising approach takes time, but by actively gathering and acting on supporter feedback, you can make meaningful improvements that enhance engagement and results. FundScrip’s platform allows for continuous fundraising, making it easier to refine your strategy over time.
If you haven’t yet tried FundScrip, we encourage you to see how it works and how it can turn your fundraiser into a success story!