Thursday, September 17, 2020

How to Engage Your Fundraising Supporters

It is not always easy to find supporters to help with a fundraising campaign. Whether it‘s due to a lack of motivation, time or interest, there will often be an argument that will compel the person to not get involved in your fundraising effort. However, with a little creativity, the presentation of your project can help to get the desired level of engagement. With that in mind, we present to you a couple of tips inspired by real groups to get your supporters involved.

Make It a Competition

The competitive minded among us love a friendly challenge. Whether it's a bet with a prize (no matter how small) or a punishment, putting something on the line can result in a veritable tsunami of members ready to help you with your fundraising. That's why we wanted to share with you the story of a FundScrip group that started with the group administrators agreeing to sleep on the roof if their building for 24 hours if their fundraising goal was. Read our coverage to find out how they raised $8,600 in just one order!

Share the Funds With Your Supporters

In most cases, fundraising groups that share the funds raised with their supporters are the ones that raise the most money. When members of a group have to spend money on accommodation, food or other expenses, they’ll be more motivated than ever if the money raised by fundraising will save them the expense. Take advantage of this phenomenon by structuring your fundraising program in a manner that shares the benefits with everyone. Given how important it is to have a robust base of members to support your fundraising efforts, it is important to present and structure your campaign in a way that is conducive to generating interest and motivation.