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Summer brings a welcome break from routine, but for fundraising groups, it can also present challenges. With supporters travelling and shifting their focus away from regular commitments, fundraising efforts can slow down. However, with the right strategies, you can maintain momentum and keep your campaign on track. Here are some practical ways to keep fundraising efforts strong throughout the summer.

Encourage Supporters to Use Gift Cards for Summer Spending

Many of your supporters may not have the necessary gift cards to cover their summer expenses. Whether they are planning road trips, dining out, or shopping for summer gear, encouraging them to have the right gift cards on hand can help them continue contributing.

• Share FundScrip’s Summer Gift Card Guide with your supporters to help them stock up on gift cards that align with their summer spending needs.
• Distribute order forms and organize a group order before everyone sets off on their summer adventures. This will ensure that your supporters receive their gift cards in time for their seasonal purchases.

By planning ahead, supporters can seamlessly incorporate fundraising into their summer budgets without any extra effort.

Run a “Summer Fundraising Challenge”

Make fundraising fun and engaging by turning it into a challenge. A summer fundraising challenge can generate excitement and encourage participation.

• Set a fundraising goal for the summer months and track progress regularly.
• Offer incentives for top supporters, such as small prizes or public recognition within your group.
• Encourage friendly competition among members by highlighting top contributors and sharing leaderboards.

Creating a sense of accomplishment and camaraderie can keep supporters motivated and engaged throughout the summer.

Social Media & Email Reminders

Consistency is important to keeping supporters engaged. Scheduling social media posts and sending email reminders can ensure that fundraising stays on their radar.

• Schedule email updates with reminders about:
  • Summer fundraising opportunities
  • How reloadable gift cards make summer purchases easier.
  • How supporters can buy and quickly receive eGift cards, even while on vacation.
  • Share testimonials from supporters who have successfully fundraised while travelling or enjoying summer activities.

By staying connected and reminding supporters of their impact, you can sustain engagement and ensure that fundraising efforts don't wane during the summer.

Keep Fundraising Strong All Summer Long

Summer may bring changes to daily routines, but it doesn’t have to slow down fundraising efforts. By encouraging supporters to stock up on the right gift cards, introducing friendly competition and maintaining consistent communication, you can keep fundraising momentum going strong. With these strategies in place, your group can continue working towards its goals while supporters enjoy their summer plans. Start implementing these ideas today and make this summer a successful one for your fundraising campaign!