Thursday, January 03, 2019

Prepare Your Fundraiser for the New Year

Happy New Year! To start off 2019 the right way, you will need to plan your fundraiser for the whole year. We prepared this post that will make it easier for you throughout the year, as you can simply follow it and raise funds for your group!

Set Your Fundraising Goals

It's important to set goals to know where you're headed. How much money does your group need to raise? In how much time does the amount need to be raised? What will you be doing with the funds?

Some people use the SMART method for setting goals - Specific. Measurable. Attainable. Relevant. Time-Based. Basically, it's about setting a goal that's clear and realistic to keep better track of your progress.

Perfect Your Pitch

Perfecting your pitch will be a lot more convincing to find new supporters as people will want to know why they should support your cause. Start by telling your fundraising story. They will understand better where you're coming from and where you're heading. Then, ask for help. If you want it, then you have to ask for it. Explain how they can make a difference without having to spend an extra dollar. Conclude with how the fundraising will be used. People will more likely support your cause if they feel emotionally connected to it.

Plan How to Do It

There are so many ways to raise donations throughout the year. First, daily expenses. FundScrip works best when supporters participate on a regular basis, so raising funds with ongoing purchases like groceries and gas are great. Those supporters who order regularly will be the core of your fundraiser. However, let's not forget events like Valentine's Day. Those special occasions are a great time to remind your supporters to order using Paper Order Forms. Gifts for anniversaries, supplies for birthdays, etc. Events are also a great occasion to encourage your supporters to convert into becoming core supporters, if they're not already. Ask them to pledge to buy all their groceries with gift cards for a year!

Don't forget to use social media to maximize your audience reach. Here are 5 tips on how to use social media for your fundraising campaign. Use the Campaign Page Tools to easily share your campaign!