News

As the holiday season approaches, many supporters are busy with family gatherings, shopping trips and celebrations. That often means routines are interrupted, which can lead to fundraising slipping off the radar. Social media is a great way to keep a fundraising campaign top of mind, especially during the winter months. By scheduling social media posts ahead of time, organizers can ensure that reminders go out consistently throughout the holidays, encouraging supporters to keep fundraising even while they’re out of their usual rhythm.

Winter-Themed Content Ideas

The holidays are filled with opportunities to tie fundraising messages to the season. Here are some content ideas to share:

• Highlight FundScrip holiday promotions: Start with a post reminding members that FundScrip’s Holiday Promotions on select gift cards are still available for a limited time. A simple graphic with “Holiday Promotions End Soon!” can spark urgency and drive participation.
• Promote holiday gifting: Gift card bundles are ideal for presents, stocking stuffers, or holiday gift exchanges. A post showing how easy it is to give a bundle of FundScrip cards to loved ones can encourage members to purchase with fundraising in mind.
• Spotlight winter essentials: Feature gift cards for cozy must-haves such as coffee shops, grocery stores, and restaurants. You can also share FundScrip’s Holiday Meal Guide, showing how easy it is to use FundScrip gift cards for holiday hosting while contributing to the campaign.
• Launch a seasonal challenge: Create a “Winter Giving Challenge” that sparks engagement. For instance, host a photo contest with a call-to-action like, “Show us your holiday shopping with FundScrip!”. Social media contests are an excellent way to boost participation and spread awareness among members’ friends and family.

Engaging Visuals and Hashtags

Visual content is key to standing out on busy social feeds. Use winter-themed designs, snowflakes, twinkling lights, and holiday ornaments to give your posts a festive look that matches the season.

Pair visuals with effective fundraising hashtags to extend your reach. Hashtags like #FundScripWinter, #ShopForACause and #WinterGiving can connect your posts to larger conversations. Encourage members to use these hashtags when they share their own stories about using FundScrip gift cards.

User-generated content is especially powerful. Reposting photos or comments from members using gift cards helps build community while showing real-life fundraising in action. If your campaign raises money for seasonal needs, like uniforms, school activities, or community events, show how contributions make a meaningful difference. Visual progress strengthens supporters’ motivation to participate.

For additional strategies to get the most out of your posts, check out FundScrip’s guide on How to Promote Your Campaign on Social Media.

Call-to-Action Tips

Strong calls-to-action ensure that posts don’t just inspire but also drive results. Every social update should make it easy for members to act. Depending on how the campaign is set up, you can:

• Direct online orders: Remind followers that they can order gift cards right through FundScrip’s online platform or use the FundScrip Wallet to save time.
• Encourage group orders: Coordinate a group order early to ensure supporters have cards ready for holiday gifting and shopping.
• Link clearly: Always include a direct link and instructions on how to join or support your campaign. Visibility and simplicity go a long way toward increasing participation.

The holiday season is a time of generosity, making it a natural opportunity to strengthen fundraising efforts. With the right mix of winter-themed content, engaging visuals, and clear calls-to-action, social media can keep campaigns visible and active, even during the busiest weeks of the year. Remind supporters that with FundScrip gift cards, every purchase gives twice: once to the people they care about, and once to the cause they’re helping to fund.