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Are you a group administrator looking to make the most of the holiday season for your fundraising efforts? You’re in the right place! FundScrip data consistently shows the period between back-to-school and the holidays is the prime period to collect the bulk of your funds for the year. It’s the best time to shine in your fundraising efforts, and we’re here to share some strategies to help you succeed.

Establish a Schedule

To ensure the success of your holiday season fundraising, we recommend setting aside 4 weeks for your campaign. While you can adjust the timing to your needs, here’s a suggested fundraising schedule:

• Week 1: Launch the campaign and distribute order forms.
• Weeks 2 and 3: Tally things up and place group order.
• Week 4: Receive orders and distribute gift cards.

Consider running your campaign in November, allowing everyone to receive their gift cards well ahead of the gift-buying season. This caters to those who want to use gift cards for holiday shopping and those who want to give them as perfect stocking stuffers. It’s a double win!

Promote Your Campaign Consistently

Once you’ve set your schedule, it’s time to get the word out about your campaign. Utilize the power of word of mouth, distribute flyers, create engaging social media posts (get creative with photos, videos, Reels, and TikToks), reach out to your supporters by phone or text and send emails or newsletters. Remember, not everyone will see your content every time, so don’t hesitate to reach out a few times a week. It’s just for a short period, so go all out!

Share Progress and Updates

Create excitement by highlighting milestones and building urgency around deadlines. Let your supporters know when you reach specific milestones or are approaching the end of your campaign, for example:

• “Wow! We’ve now amassed $7,000 of our $10,000 goal! Help us reach our target and check items off your holiday wish lists with gift cards from Canada’s best retailers!”
• “After only 1 week, we’ve already reached 50% of our fundraising objective! Support our cause while getting the best Christmas presents for your family and friends!”
• “ONLY 3 DAYS LEFT to get your holiday shopping done in a matter of minutes, all while supporting a great cause! Contact us today and order gift cards from Canada’s top retailers at no extra cost to you!”

Keep your messaging punchy and engaging. Your supporters will be more motivated to join in the holiday frenzy, and your campaign will reach the finish line faster and stronger.

If you’re yet to set up a fundraising group with FundScrip, don’t wait any longer! Contact us today, and we’ll guide you through the process. Together, we can make your holiday season fundraising campaign a resounding success. Let’s make a difference this magical season!