What is Peer-to-Peer Fundraising?
If you’ve been running fundraising campaigns for some time now, you’ve probably heard of the term “Peer-to-Peer Fundraising” (P2P). What exactly is this type of fundraising, and does the FundScrip fundraising program fall under this category? In this article we’ll help you determine the difference between traditional fundraising programs and so-called peer-to-peer fundraising programs.