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Keeping a fundraising program active and thriving depends on steady, predictable participation. When FundScrip members place gift card orders regularly, the campaign builds momentum, reaches its goals faster, and maintains long-term engagement. A gentle reminder at the right time can make all the difference.

Email & Newsletter Reminders

Email continues to be one of the most effective channels for encouraging ongoing engagement. Sending monthly or bi-weekly reminders helps maintain visibility without overwhelming inboxes. Campaign coordinators can include a quick link to the ordering page, highlight new or seasonal brands, and reinforce how every purchase contributes to the cause.

For additional guidance, FundScrip offers helpful resources such as FundScrip’s Email Newsletter Best Practices and Templates, which provide ready-to-use formats and messaging suggestions designed to increase supporter participation. We also recommend encouraging supporters to sign up for FundScrip’s weekly order reminders and newsletters.

Social Media Prompts

Social platforms offer an easy way to reach supporters where they already spend time. Seasonal or themed reminder posts, such as holiday shopping, back-to-school, or long weekend planning, provide timely hooks that feel relevant rather than repetitive.

Simple visual countdowns can be especially effective. A graphic showing “3 days left to place this month’s order” or “Weekly reminder: stock up on everyday essentials” helps catch the eye and encourage action. These posts take only a few moments to create but can significantly improve order frequency.

In-Person & Community Touchpoints

While digital reminders are convenient, in-person cues are often just as powerful. Announcements at meetings, gatherings, or events make an impact, especially when paired with a brief message about progress or upcoming deadlines. Coordinators can refer to FundScrip’s Strategies for Promoting Your Fundraising Campaign Offline for additional ideas on leveraging in-person engagement to boost participation.

Additionally, posters placed in high-traffic community areas like schools, community centres, places of worship, or break rooms, serve as ongoing visual nudges for supporters. These reminders reinforce that the fundraiser is active, accessible, and easy to participate in.

Digital & Automated Tools

Supporters often appreciate simple tools that help them stay organized. Encouraging individuals to set recurring calendar reminders on their phones ensures they never miss an ordering deadline. These alerts require only a few seconds to create but can establish long-lasting ordering habits.

Group chat reminders or automated text messages are another effective option. Many communities already use messaging apps for quick coordination, making them a natural channel for light, friendly reminders. Automated messages reduce manual effort for organizers while providing consistent communication with members.

Storytelling & Impact Updates

One of the most motivating ways to boost regular ordering is to share the real-world impact of the fundraiser. Short stories about recent successes, new equipment purchased, community improvements, or key milestones reached, help supporters see the results of their participation. Visuals such as photos or simple progress graphics strengthen this connection.

Recognition also plays an important role. Recognizing and highlighting consistent participants, whether as a group or individually, encourages others to stay involved and helps build a positive, motivated culture around the fundraiser.

Combining multiple reminder methods, email, social media, and offline touchpoints, creates a strong, supportive communication system that keeps fundraising efforts active year-round. Consistent participation is the foundation of a successful FundScrip campaign. Once members get into the habit of regularly ordering gift cards for their everyday essentials, the fundraiser is well on its way to becoming a success story.