Thursday, February 28, 2019

The Benefits of Recognizing Your Best Supporters Performance

We often talk about ways to boost your donations to reach your fundraising goals. Paper Order Forms campaigns work well, especially when promoted on events like Valentine's Day, Easter, Mother's Day, Christmas, etc. Another way to motivate your supporters is by meeting them in person. We've also written about how social media can help with your campaign. Although these are amazing tips, there's one thing you can do that will be even less time-consuming and cheap: Performance Recognition.

Why Recognize Performance

Finding ways to better your campaign's progress can only be good for your supporters motivation. The more motivated they are, the better they will perform. Their performance have an impact on your campaign's success, which is why you should ackowledge the best performing supporters of your group. Giving recognition is one of the easiest and least expensive ways to improve performance and therefore, have a positive impact on your campaign. Your best performing supporters will feel like their contribution is valued, which will motivate them to keep up their great work. It's a small gesture from you, but a powerful message to them.

How to Recognize Performance

Take the time to thank them and acknowledge how their contribution is making a difference for your campaign. Here are a few ideas:

  • Write a personal note (email or written)
  • Give prizes (could be gift cards) for the top supporters of your group
  • Acknowledge the best supporters in person, in front of everyone, during an event with your group

More Benefits of Performance Recognition

The benefits of performance recognition don't stop there. Not only will it have a positive impact on your best performing supporters, but it will also affect positively all of your supporters, as a whole. Spreading the good news will also improve the performance of others because everyone wants to feel appreciated. It's a human fundamental need. Also, it will reinforce the value and the culture of the group, which will bring your members closer together.

FundScrip is a great program to raise donations, but really the key to a fundraising success is in the hands of your supporters. Appreciate them, and they will appreciate you!