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The Psychology of Fundraising and How You Can Use These Findings to Your Advantage

Soccer team

All groups who fundraise have one common goal: raise as much money as possible to finance their operations. And yet, not all campaigns have the same rate of success. FundScrip data shows that groups whose supporters benefit personally from the funds perform better. For example, sports teams who raise funds for a tournament or schools who amass money for a humanitarian trip will have superior results, since the supporters themselves will otherwise absorb the expenses or fees directly, creating a circular effect. This group configuration means that supporters are more motivated to participate. Here are some great tips in the field of fundraising psychology to maximize your outcomes!

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