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So you’ve found the FundScrip gift card fundraising program and you’ve convinced your group to sign up, but what comes next to make sure your fundraiser succeeds? A little advance planning goes a long way, so with that in mind here are our tips for organizing your FundScrip fundraising campaign.

1. Develop Your Plea for Support

First you need to create and refine your pitch to prospective supporters. Highlight how supporters will benefit from supporting your cause. If you can demonstrate the positive benefits that people will receive by helping you accomplish your fundraising goal, people will be more likely to support you. See our previous advice on how to develop your fundraising plea for support.

2. Build a List of Supporters

Your supporters are the foundation of your fundraising program. The more supporters you get purchasing their day-to-day necessities with gift cards, the more likely your fundraising campaign will succeed. Once you’ve developed your list, send your potential supporters a link to your FundScrip campaign and ask them to help support your cause.

There are different ways to communicate with your group. Choose the method that works for your group:

• Use the Invite Supporters tool for group administrators
• Create a public campaign page and use the sharing tools
• Send the link to support your campaign via email or text message
• Create a page for your group on social media and share the link

For even more ways to entice supporters to help you, see our 6 FundScrip features to help you grow your fundraising campaign.

3. Motivate Your Supporters to Order Consistently

As we often mention, to realize the full potential of your FundScrip campaign ordering consistently is a must. Make sure your supporters commit to ordering gift cards to pay for their regular necessities, and share the FundScrip promotions with them every month.

You can also implement additional ways to motivate and engage with your supporters on a regular basis.

4. Take Advantage of the Holiday Season

The holiday season is the perfect time to buy a thousand and one gift cards for your loved ones. Since everyone loves receiving gift cards, it goes without saying that you can take advantage of this time of year to maximize your gift card purchases in order to raise more funds. Imagine how far your campaign would progress if all of your supporters bought their Christmas gifts using FundScrip gift cards – it would be incredible! Many groups who place large holiday orders can raise thousands of dollars in just one order!

But once the holiday season is over, it’s just as important to purchase gift cards for your day-to-day expenses throughout the year.

With a little planning and organization, you can make sure your fundraising program has the best possible chance to succeed!