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With September in full swing, schools, teams, and community groups enter a season filled with fresh starts and new goals. With renewed energy, clear purpose, and a community mobilized by back-to-school activities, it’s one of the best times of the year to launch a FundScrip fundraising campaign.

Why Launch in September?

As students settle into their classrooms and schedules become more predictable, supporters are more likely to engage and stay engaged throughout the year. Launching early allows fundraising habits to take root. A strong September start means supporters can build the routine of ordering gift cards regularly, especially when reinforced by timely reminders.

Even better, FundScrip’s Back-to-School Promotions offer bonus contributions on select gift cards during this key time. These limited-time offers can significantly boost early campaign earnings.

Set Clear Goals From the Start

A successful campaign begins with a clear sense of purpose. Define a fundraising target and a timeline for achieving it. Is the campaign providing new equipment, a class trip, or extracurricular activities? Be transparent; supporters are more likely to contribute when they understand the impact of their participation.

Make these goals visible and trackable. FundScrip campaign pages allow fundraisers to set and display goals, progress bars, and updates. This visibility creates accountability and motivates continued participation.

Assemble and Energize Your Team

Behind every great campaign is a dedicated team. September is the perfect time to rally parents, teachers, students, and volunteers. Assemble a fundraising team and assign roles such as campaign promotion, order coordination, and financial tracking. Host a kickoff meeting to align expectations, brainstorm promotion ideas, and build excitement.

Promote Early and Often

Once your campaign is set up and your team is in place, get the word out. Use every available communication channel: school newsletters, classroom announcements, emails, and parent-teacher meetings to spread the message.

Leverage social media and community boards to reach a wider audience. Highlight the simplicity of the FundScrip model: supporters buy gift cards for everyday purchases, and a percentage of each purchase goes directly to the fundraiser. Provide step-by-step instructions on how to join and order so that it’s easy for anyone to get started.

The earlier and more frequently the campaign is promoted, the stronger the participation will be, especially when accompanied by reminders and progress updates.

Leverage FundScrip’s Tools and Resources

FundScrip offers a wide array of resources to help fundraisers succeed. FundScrip’s newsletter and email templates can simplify outreach. Use the campaign tracking dashboard to monitor progress in real-time and share updates with the community.

Highlight the wide variety of gift cards available from grocery and gas to clothing and dining to appeal to every type of supporter. Encourage recurring orders by reminding participants to set up regular purchases or to use the FundScrip Wallet for faster, easier access to eGift cards.

A September launch lays the groundwork for year-round success. By starting early, setting clear goals, and using the full range of FundScrip’s tools, fundraisers can build momentum and maintain supporter engagement throughout the school year.

With FundScrip, it’s easy to start strong and even easier to build lasting support for your cause. Take advantage of this back-to-school season to kick off a campaign that will benefit your cause well into the year ahead.